PUBLIC RELATIONS & MARKETING

Marketing Communications Services: How We Help Clients

We know that your business communications must have an expressed purpose. It may be to sell products or services, enhance a company's reputation or prove performance benefits. Our fresh approach starts with analyzing your marketing challenge. Then we develop a plan designed to get results.

We can tailor our efforts to assist you with individual elements of your marketing program or create a fully integrated approach that capitalizes on multiple techniques for maximum effectiveness.

Marketing Communications Services: Communications Strategy, Public Relations, Graphic Design, Web Site Development & Search Engine Optimization, Advertising, Trade Shows & Events, Direct Marketing, Direct Mail.


Our marketing communications services include:
*  Communications Strategy - Our first step with every client is to develop a communications strategy. This process provides a roadmap for each client's program.

*  Public Relations - Effective public relations helps you tell your story to customers, prospects, thought leaders and other key audiences. We help clients make their point using a variety of public relations strategies and tactics.

*  Graphic Design - Our creative design professionals are skilled at creating compelling visual images that enhance your messages to generate results. We have extensive experience managing the entire process - from concept to production - for a full range of design projects.

*  Web Site Development & Search Engine Optimization - Effective use of the Internet is a vital element of most marketing plans today. We help clients create web sites that not only look great -- they help you achieve your Internet business objectives - to generate a steady flow of qualified leads, RFQ’s and sales.

*  Advertising - Trade advertising is a valuable way to reinforce messages with critical audiences. Advertising for our clients ranges from ongoing programs that maximize frequency to single, compelling ads in trade show programs or special editions of publications.




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*  Trade Shows & Events - We help clients get the most out of their trade show experience by working on all aspects of the process - before, during and after the show.

*  Direct Marketing / Direct Mail - Targeting customers with a well-conceived direct mail campaign is still one of the most cost-effective tools in the marketer's arsenal. Concepts can be as simple as a well-designed postcard or as elaborate as a multi-part, three-dimensional mailing.

*  Video Production - From the Fortune 500 to growing mid-size businesses, corporate marketing professionals know video is the most powerful vehicle for message delivery. Boosting your sales, marketing, and branding messages with memorable visual and aural impact is what goes into every phase of the videos we produce.

*  Celebrity Sports Speakers - A celebrity sports speaker can energize corporate events. REAL USEFUL MARKETING can help you organize an event and leverage the power of sports for your business needs.